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The Party Shirt Journey

Born in a Tiki Bar, Built for Adventure:

Picture this: it’s pre 2020, you’re sitting in a hot little tiki taco lounge yammering on and on about Party Shirts. You feel an urge, no a calling, to provide the world with a little more color. You’re young, you’re stoked, and you know the people WANT the SHIRTS. You hammer back a marg and finally your buddy turns to you and says: “Let’s fuckin do it.”

We’d been wearing them for years, great shirts on all sorts of big adventures. We’d find shirts in all corners of the world. We’d discover amazing shirts in cardboard boxes on the top shelf of restaurants we worked in. We’d browse aisle after aisle of GoodWill stores, to find that perfect floral print. We’d dig through musty basements at endless estate sales searching for gems

We were inspired by our elders in rural Vermont for their wild flair, and then brought that loose and bright taste out West where we wore our shirts on the biggest days – summiting tall peaks: party shirts tucked into our powder skirts, exploring desert canyons: crawling up sandy chimneys to the most heroic of vistas, running rivers, riding bikes through twisting trails, for dune hikes to the ocean. And on the longest of nights, they’d keep us together as we wandered alleys full of vibrant dancing bodies, looking for good times and cheap pizza. 

Along the way, people would stop and ask “what the HECK is going on?!” They’d wonder where we were going and why we were wearing our party shirts. And then, ultimately, they’d ask us, “where DID you GET them!?”

So, fast forward to that tiki bar. The moment we decided it was time. So we took our favorite patterns, favorite activities, and then another year to master the design and materials that would work for what we needed. That too has evolved to where we are today. Making thousands of wild shirts, supporting riders, runners, climbers, skiers, surfers, party people and everyone in between. 

But, none of this happens in a vacuum. The idea of the self-made small business is a farce. We have had amazing support along the way, from friends, family, colleagues, shirt masters, button doctors and creatives from every corner of our lives. And we realized too, that our shirts themselves give people more of a reason to get outside, get out in their communities. So through that, we decided to also use our shirts for good. As a certified 1% For The Planet member, we donate to a variety of environmental and social justice organizations. We try to uplift local charities and nonprofits with in kind and event support. And we’re very proud of that.

If you’re out there, wearing your party shirt and bringing the vibe up, we thank you! No matter who you are or where you got it, we love to see your enthusiasm for getting wild in the wild. 

For us, it’s all connected: our history, our product, and the communities that support it all. We hope to see you out on the dusty trail. 

Cheers, Coop+Jack